Let’s talk about something that’s not just the future anymore—it’s already here, and it’s completely changing how we shop online. I’m talking about augmented reality technology, and trust me, even if you’re not into tech or gadgets, this stuff is super cool—and actually very easy to understand.
We have all shopped online. It’s quick, it’s convenient, and let’s be honest—it saves us from the chaos of traffic, parking, and long checkout lines. But even with all the perks, online shopping has always had one big drawback: you can’t actually touch or see the product in your own space before you buy it.
That’s where augmented reality—AR for short—steps in and changes the game.
What Exactly is Augmented Reality?
Let me break this down simply.
You know those fun Snapchat or Instagram filters that throw sunglasses on your face or make your dog look like it’s dancing? That’s AR—augmented reality technology adds computer-generated visuals to your real-world environment using your phone’s camera.
Now, imagine applying that same tech to shopping.
Picture this: you are looking at a chair online. Instead of just spinning a 3D image around or guessing its size, you pull out your phone, point it at your living room, and—boom—the chair appears right there in your space, like it’s already part of your home.
That’s the magic of AR in shopping. It brings the real and digital worlds together, and that’s a total game changer.
The Big Problem with Online Shopping
Let’s face it—as convenient as online shopping is, it still leaves us second-guessing. You’ve probably asked yourself one of these:
- “Will this shirt actually look good on me?”
- “What if the table doesn’t even fit in my space?”
- “What if the color isn’t what I expected?”
We have all been there. You order something with high hopes, wait days for it to arrive, and when it finally shows up—it’s nothing like what you imagined. Then comes the hassle of returning it, maybe even paying for shipping, and worse, you start doubting the brand.
This is where augmented reality platforms step in to save the day.
How AR is Solving Real Shopping Problems
1. Virtual Try-On for Clothes, Makeup, and Accessories
AR lets you try on products virtually using just your smartphone. Imagine standing in front of your phone and seeing yourself wearing sunglasses, lipstick, or even a jacket—all without stepping into a store.
Brands like Warby Parker let you try on glasses in real-time. even Nike is using AR so customers can find the right fit without guessing. This isn’t just fun—it’s practical. You actually see how something will look on you, making shopping more confident and way more enjoyable.
2. See Furniture and Decor in Your Space
Now this one’s my personal favorite.
Buying furniture online is always tricky. Will the couch fit? Will that lamp look awkwardly tall in the corner?
AR solves this in seconds. You point your phone around your room, and suddenly that product appears exactly where you want to place it—at the right scale, in the right light, and in your actual surroundings.
Apps like IKEA Place and Amazon’s View in Your Room feature make this seamless. Not only does this reduce returns, but it gives shoppers the confidence they need to make big purchases without regrets.
3. Increased Trust, Reduced Returns, and Better Sales
Let’s talk numbers for a second.
When shoppers can interact with products—move them around virtually, look at them from different angles, even customize them on-screen—it builds a whole new level of trust.
It’s no longer just about selling a product. You’re offering an experience.
AR is for Everyone—Not Just Big Brands
Here’s the best part.
You don’t need to be Amazon, Apple, or some Fortune 500 company to use AR. Today, augmented reality platforms are designed for businesses of all sizes.
Whether you run a Shopify store, a WooCommerce site, or even a custom-built eCommerce site, there are tools out there that can help you get started with AR without writing a single line of code.
Let’s look at how various industries are using this tech:
| Industry | How AR Helps |
| Fashion & Apparel | Try on clothes, shoes, or glasses virtually |
| Furniture & Decor | Want to see that item in your room? Just use your phone! |
| Beauty & Cosmetics | Test makeup shades on your face in real-time |
| Jewelry | See how rings, earrings, or watches look on your body |
| Automotive | Visualize interiors, features, or custom designs |
From stylish earrings to designer sofas, AR makes shopping smarter and way more fun.
It’s Not Just a Trend—It’s the Future
Let’s be clear—augmented reality technology is not just a fancy feature anymore. They want interaction. They want confidence. They want fun.
A study found that 6 out of 10 shoppers choose sites with AR over those without. It’s not only fancy, it’s a requirement now.
So let me ask you:
- Would you buy a couch just by looking at a picture?
- Or would you rather “see” it in your room first?
- Would you risk makeup that may not suit you?
- Or would you try it on virtually and be sure?
It’s obvious, right?
What About the Tech Side?
Right now, you’re probably thinking, “This sounds like a game changer—but is it easy enough for me to use?
Honestly? Not at all.
Most augmented reality platforms today are designed for ease. You get drag-and-drop builders, support for 3D models, and smooth integrations with platforms like Shopify, WooCommerce, Magento, and more.
The most talked about AR tools you must check:
- Shopify AR
- ZapWorks
- 8thWall
- ARitize™ 3D
- Adobe Aero
Final Words
As someone who’s been building digital experiences for years, let me tell you: augmented reality technology isn’t just “cool”—it’s transformative.
It brings back that human connection to online shopping, where customers feel, explore, and interact with products like they’re physically present.
When people feel that connection, they buy with confidence. They return less. They trust more. And they keep coming back.
So whether you’re just starting out or already running a successful online business, this is your signal: now’s the time to tap into AR and watch your brand grow.
That’s all from me—Anek Bedi. I’ll be back soon with more lessons, stories, and strategies to help you grow. See you in the next one!
